The Sales Funnel
Is Dead SKULL
The sales funnel is over a decade old. How we shop and what we do online today compared to ten years ago has completely changed.
Yet, the marketing strategy being used by nearly every business, including yours, still relies on the outdated funnel.
Humans don’t behave in a linear fashion. Yet, the funnel assumes you will follow a linear path. That’s one of the biggest reasons why your marketing is failing and, why the funnel is dead.
You need something dynamic. A marketing strategy designed to behave like humans. A strategy that changes as your customers’ behaviors and priorities change.
The Marketing RAMP® is your modern solution to today’s marketing problem.
Do These Marketing Tragedies Seem All Too Familiar?
Every marketing executive has a marketing horror story or two to share – and the thing is, they all sound eerily similar.
Tinkering with your strategy without fully knowing where the real problems are.
Wasting time and money trying new strategies and getting the same lackluster results.
Marketing that doesn’t interact with customers the way humans actually interact and losing customers.
Making “educated” guesses in your marketing strategy instead of data driven decisions.
The Marketing RAMP® solves all these problems so your horror stories can end in triumph.
The Marketing RAMP® is not a marketing
campaign. CROWN
It is a master plan for business success.
The Marketing RAMP® aligns all departments of your company to work as one. From sales, to marketing, to operations. Everyone plays a part in turning prospects into customers and customers into raving fans.
The Marketing RAMP® lays out this plan in detail for you.
Why Does Big Brand Marketing Flourish While Small Business Marketing Fails?
A Look At The Science Behind
The Marketing RAMP® DNA
The Marketing RAMP® is designed to mimic how humans develop relationships using the 3 evolutions of the human brain.
REPTILIAN BRAIN
Responsible for our basic survival needs
MAMMALIAN BRAIN
Responsible for our feelings and emotions
HUMAN BRAIN
Responsible for logic and complex decision making
Humans want connection. They want value, and they want brands they can relate to.
7 Pillars Of The Marketing RAMP®
PILLAR 1
IDENTIFY THE IDEAL CUSTOMER
We get inside the minds of your customers to understand their every paint point and desire.
PILLAR 2
CRAFT THE BRAND VOICE
We develop a brand voice and messaging that speaks directly to your ideal customer.
PILLAR 3
CREATE THE PITCH
We create pitches that capture your overall message which can be used in your communications.
PILLAR 4
MAP THE CUSTOMER JOURNEY
We map the journey customers must take in order to go from strangers to raving fans.
PILLAR 5
BUILD THE MARKETING RAMP®
We design and build out your Marketing RAMP® in detail to lay out every path to purchase.
PILLAR 6
INFUSE POINTS OF DELIGHT
We decide where and how we’d like to “WOW” customers with added delight.
PILLAR 7
PLAN THE ASSETS
We plan the assets needed to bring your Marketing RAMP® to life.
Your Marketing RAMP® Building Process clipboard-list-check
Here are the steps involved in your Marketing RAMP® process:
STEP 1
REGISTER FOR FREE
You can register today for free and get started on your Marketing RAMP® right away.
STEP 2
BUILD THE MARKETING RAMP® YOURSELF OR HIRE OUR TEAM
Go through the Marketing RAMP® building process guided by our team or do it yourself with the online software.
STEP 3
ENJOY THE AMAZING RESULTS
Never wonder why your marketing isn’t working ever again. Have a foundational plan in place that sets you up for success.
Schedule a meeting to discuss how a Marketing RAMP® can maximize revenue and drive growth for your company.
Get A Marketing Plan Only Reserved For Big Business.
Start Your Marketing RAMP® To Level The Playing Field! STAR
You no longer have to settle for short-term strategies only reserved for small business. It’s time you had a proven, scientific framework for success.
Sign up today to get started!
FAQs About The Marketing RAMP®
A: It’s free to register for the software. We also have paid versions and you can hire us to build it for you.
A: We’ve got you! You can hire the Built By Love® team to build out your entire Marketing RAMP®.
A: The pillars all work together to identify your customer’s pain points and desires, your competitive advantages (secret sauce), and your brand voice and messaging. This allows you to know exactly what you need to say to your ideal customers so they’ll want to do business with you.
A: It’s entirely up to you. You can work on it at your own pace. If you hire us to help you, we can get yours built in 5-6 one to one and a half hour sessions.
Have any other questions? Contact us!
GET IN TOUCH